On the East Tennessee Children's Hospital account, we tackled a key awareness challenge, the hospital wasn't top-of-mind for families seeking child healthcare, despite offering world-class, comprehensive care focused entirely on kids. We developed the "We Get Kids" campaign, a line that captured both their specialized expertise and genuine understanding of young patients. The campaign came to life through a series of commercials and billboards designed to build recognition and demonstrate the hospital's capabilities right in the community's backyard.

ROLE: Associate Creative Director/AD