On the LongHorn Steakhouse account, I led brand emails, CRM strategy, in-store materials, digital assets, and a full website redesign, shaping how the brand showed up across every customer touchpoint. During COVID, we introduced messaging for curbside pickup and safe delivery to reach customers who typically wouldn't consider LongHorn for at-home meals, helping the brand adapt to a changing landscape while maintaining its reputation as a trusted, high-quality dining destination.

ROLE: Creative Director