On the University of Tennessee Athletics account, we worked on branding during a challenging period for the football program, the department's most visible sport. Our focus was building fan engagement through design and strategic initiatives that supported ticket sales, including schedule posters, an online contest, and billboards across the region, from local placements to a 3D installation on I-40 heading into Knoxville. The work required creative problem-solving to re-energize fan connection with the brand.

ROLE: Associate Creative Director/AD